To begin things on a blunt note, this brand is built on self-contradiction, and more so, defiance. While symmetry appears as a priority in our designs, it is not. However, asymmetry is something that we strive for beyond the literal senses to a metaphorical extent. If it were a living being, unconventional would flow through its' veins. That is our lifeblood. As we aim to redefine the word ASYMMETRIC, we shoot to design clothes that redefine us.
Imagine mirrors as if they were a line of symmetry. Now, if we glanced in the societal mirror from an aesthetic perspective, we could equate that many people today have resorted to dressing as a reflection of one another, be it through pop-culture or fast-fashion. When wearing ASYMMETRIC, there is no reflection.